Advertising Agency: TBWA, Vienna, Austria Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl Copywriters: Sarah Krobath, Karin Schalko Art Director: Sabina Karasegh Photographer: staudingerstelzhammer Graphic Designer: Marlies Löcker
Less Original
Gold KAAA Press, Cleaning & Personal Care
Title: Socks
Art Director: Mohamed Deeb
Creative Director: Hesham Ellaban
Account Handler: Wael Nazeem
Advertising Agency : Saatchi & Saatchi
Country: Egypt – Cairo
Client: Procter & Gamble Egypt
Gold KAAA Press Advertising Campaigns
Title: Sock, Moon, Mountain
Art Director:Rajesh Kulkarni
Copy Writer: Avinash Sampath
Creative Director: Ed Jones
Account Handler: Hamid Naqvi
Advertising Agency : Saatchi & Saatchi
Country: UAE – Dubai
Client: Mohammed Sultan, Procter & Gamble
The same ad has been referenced in the KAAA award book 2005- 2006, The credits are different on both the pages.Check out KAAA Book page 104 & 122
Client: Ariel “long lasting freshness” – 2009
Agency : Saatchi & Saatchi (Belgium)
Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
This “Tea Bag” ad is yet another example of expressing a product benefit visually by portraying it as a car freshener.
But the ad below takes a different path by exaggerating how much fishing fanatics love the smell of fish. nice twist.
Advertising Agency: Sapient Nitro Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Kory mcavoy
Retoucher: Derek Leong
Copywriter: Gordon Haynes
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