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Client: Samsung A400 Mobile Phone

Agency: BDDP & Fils

Country: France

Year: 2002







Less Original

Client: Radio 1

Agency: Team Young & Rubicam

Country: UAE

Year: 2004

Finalist New-York Festival 1




The above two examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Page: 251. ISBN: 978-2-7533-0069-9.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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