The Original
Philips Long-Life batteries – 2005
Source : Cannes Archive Online,
Agency : DDB (Brazil)
Less Original: Fantasy World
Agency: Horizon FCB
Kuwait – 2008
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Source: Arab Ad August 2008, Vol. 18, No. 8. Page: 161.
And in 2010…
Client: KFH – Kuwait Finance House
Agency: Raad/Afyouni
Country: Kuwait
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