Agency: Team Y&R
Creative Directors: Shahir Ahmed, Komal Bedi
Art Director: Rupert Allcock
Copywriter: Amit Kapoor
UAE – 2007
Title: “Hiker”
Agency: Team / Y&R Dubai
City: Dubai
Advertiser: Rhino’s
Brand Name: Rhino’s
Product Name: Energy Drink
Market: United Arab Emirates
Country of Production: United Arab Emirates
Type: Magazine
Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Drinks
The above entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 53. ISBN 13: 9782-88479-106-9.
Less Original: Dubai Investments
Agency: Inpress Hakuhodo
Creative Director & Copywriter: Vinod Kumar Nair
Art Director: Kamal Sethu
Photographer: Daryl Patni
UAE – 2007
Art Director: Peter Al Hajj
Kuwait – 2007
All of these ads have a core concept in common – visually illustrating the size downscaling of a particular task by means of using a particular product/service.
Is there anyone out there who in this case could suggest Telepathy?
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
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