An image that was circulated to ad agencies and MBU’s warning of the copyright infringement.
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The Original
Client: Bustan Al Wataniya
Agency: Paragon Marketing Communications
Designer: Konstantin Assenov
Country: Kuwait
Uploaded to logopond on: 4th of September, 2011.
The Copycat
Client: byte.at Media Gmbh
Designer: Unknown
Country: Unknown
Uploaded to logopond on: 14th of September, 2011.
In the age of the internet it took someone 10 days to copy our work but it only took us 2 hours to find out.
Lets put the facts into perspective, The Bustan Al Wataniya logo was created by Mr. Konstantin Assenov, a well respected professional who holds a MA (Masters of Arts) degree from the university of Sofia (Bulgaria), a Paragon team member who has won several local, regional and international creativity awards, Mr. Konstantin work is featured in several international books on advertising, graphic design and corporate identity. More importantly is the fact that the Bustan Al Wataniya logo has been approved (and paid) by the client and has actually been published and registered legally in Kuwait and GCC countries while the copycat (uploaded 10 days after the original) is a “unused proposal”!!! and so are most of his/her logos.
I am not surprised to see our work stolen (it is not the first time this happens nor will it be the last) as copying is the most truthful form of admiration however I am SHOCKED that www.logopond.com did Nothing about this blatant plagiarism when they are supposed to be encouraging creativity they are protecting plagiarism by not taking action. I think they should remove this person entire work from the website as only God knows how many logos he has stolen and is arrogantly displaying on their site while mocking them.
NB. The Bustan Al Wataniya is only one company from a group of companies under the same holding group which commissioned Paragon Marketing Communications to design their full identity program here are some links about Mr. Konstantin and Paragon Marketing Communications to shed some additional light.
Published in the International Herald Tribune. Friday, October 14, 2011. Page: 20.
Special thanks to Mr. Marzouq J. Al Marzouq for sharing this with all of us.
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