Anubis is the only site in the Middle East devoted to combating copycat and spoof/ghost ads by exposing them (with facts) in an effort to truly raise the bar in the creative industry
Advertising Agency: IMPACT BBDO, Beirut, Lebanon Chief Creative Officer: Dani Richa Creative Director: Carlos Amseyan Copywriter: Yasmin Murad Art Director: Nay Abou Chahla Photographer: Roger Moukarzel Studio
Year: 2008
Source: VW official partner of Olympics
Client: Toyota Al Sayer
Agency: In-house
Country: Kuwait
Year: APR 1, 2012
Source: Significant Power by Toyota
There is one more example of this same idea for the same automotive brand that has been used in the Middle East, I will hunt it down and add it to these two examples by Joe Lapompe.
THE ORIGINAL
Volkswagen Cross Polo – 2008
Source : Cannes Archive Online,
Agency : DDB Berlin (Germany)
LESS ORIGINAL Volkswagen Tiguan – 2011 Source : WeloveAd Agency : DDB Sydney (Australia)
Source of both examples: Same Idea Delivered Twice / Deuxième Service
“While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century…” – Joe Lampompe.
THE ORIGINAL
Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)
LESS ORIGINAL
AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)
LESS ORIGINAL Enough walking? Auto loans Eqdom– 2011 Source : Adsoftheworld, Agency : Euro RSCG Casablanca (Morocco)
Source of all three examples: Idea from the last century / Coup de pompes
These ads follow in the foot steps of the washing machine ads with the cloths hanging out as a tongue.
Here is a twist on the same “Original” and “Creative” idea….
