Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.

THE ORIGINAL

Aqualtis (Indesit) Washing Machine / Bag – 2007

Source : Cannes Archive Online

Agency : Leo Burnett Milan (Italy)

LESS ORIGINAL LG Washing Machine / Bag – 2011 Source : Adsoftheworld, AdForum, Dubaï LYNX SILVER Agency : Young & Rubicam Dubaï (UAE)

Source of both examples: Not so clean as it looks / C’est du propre!

The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)

For DDB Dubai, copy cat ads and winning Dubai lynx silver are a piece of cake

“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.

THE ORIGINAL

Finish – 2009

“what you eat shouldn’t smell like what you ate”

Source : New York Festivals Merit

Agency : Euro RSCG Gurgaon (India)

LESS ORIGINAL Glad Cling Wrap – 2011 “Let it taste the way it should” Source : Adsoftheworld Agency : DDB Dubaï (UAE)

Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)

And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…

When will they learn? before or apres

The Original.

Agency: LGF, Belgium Creative Director: Christophe Ghewy, Paul Wauters Art director / Copywriter: Tom Jacobs, Iwein Vandevyver

Year: 2006.

Less Original.

Client: Berlitz – Rapid Learning

Agency: BPG Kuwait. Bates Pan Gulf Kuwait

Creative director: Sohail Orabi

Country: Kuwait

Year: 2010,

When will such “Creatives” learn that their copy past days are over and that no impostor will take the position of a jobless yet more talented individual.

A different twist on the idea….

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.